Thompson on…My final “Goodbye Borders” after being absent ten years!
Thompson on…My final “Goodbye Borders” after being absent ten years!
When the unexpected announcement blared
across the national news outlets that the bookstore chain Borders was seeking
liquidation and closed all its stores a few years ago, the moan among authors
was deafening.
The company
closed 399 stores which meant that over three-hundred outlets for author’s
books was unavailable after July 2011. Now, ten years later there are fewer
bookstores for authors to have the experience of a live in-store book event.
I just saw in Linkedin about a Mom/Pop
independent bookstore closing their doors after years of serving their Texas community.
Sure, there
are “Virtual Book Tours”, but nothing beats standing in a store and a reader comes
to your table and picks up a copy of your novel. It creates a warm feeling that
cannot be duplicated. The only feeling better is to present on CSPAN’s Book TV.
In the
current days of Covid-19, and a pandemic, hopefully subsiding, in the land, you
cannot stage live events and even traditional book festivals went virtual in
2020.
The AJC-Decatur Book Festival will have
a one-day affair in the first Saturday in October at the First Baptist Church
in Decatur, Ga., without the street fair. This is a comeback and I hope next
year we see the full event.
When we are back to normal, book events
will again populate the calendars of Independent bookstores like Eagle Eye in
Decatur, Georgia or Little Shop of Stories in Decatur or maybe an enterprising
manager of a Barnes & Nobles will give another young author a chance at an
in-store event.
It was very,
very sad news when Borders closed. Another casualty in the long drawn-out
decline of the paperback/hardcover book formats.
I remember
when I was marketing my first two novels, A Brownstone in Brooklyn and Philly
Style and Philly Profile, the venues for new authors was nil. Today, it is even
hard for unknown authors to get any kind of book event at major venues.
From
experience, I can tell up and coming authors the road is hard,but can be
vanquished. For years I tried in vain to get book signings in bookstores to
prove to the reading public that I was a legitimate author. I walked into many
bookstores and got a resounding “No!”
I went to
the Stonecrest Mall Borders in Lithonia, Georgia, without much confidence in
getting a chance at a book signing. I met the store manager and told him I was
a local author and teacher at a Dekalb County High School: Redan High. He was
very gracious and loved the idea of a local teacher getting a chance at a book
signing.
While he was
talking it was surreal, but when he walked me over to the community relations
manager: I had my first major book signing. The glass ceiling was broken.
At the book
signing, I sold more than fifteen copies of Brownstone and Philly Style on that
Saturday afternoon and gave out tons of marketing material. This was my first
major exposure and it was a huge success!
That was a
signature moment, in my current career as an author, and when I applied for
other events this was on the resume. That one moment in time propelled me into
speaking opportunities at other major chain outlets (Barnes & Nobles,
Books-a-Million) and eventually gigs as a presenter speaking at the AJC-Decatur
Book Festival in the Atlanta area, The Virginia Festival of the Book in
Charlottesville, Virginia, Buffalo Book Fair in upstate New York, the New York
City Book Festival in Manhattan, Baltimore Book Festival in Maryland and other
major events.
Now, in 2021,
I wonder where the road would have taken me if it was not for a manager at a
Borders store that gave an unknown author a chance to showcase his novels.
Goodbye Borders you will be missed!
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home